New Towngas Avenue at China Hong Kong City in Tsim Sha Tsui features European-style kitchen cabinets for stylish flame cooking

16 September 2010, Hong Kong - Towngas Avenue [an innovative retail concept and service], of the Hong Kong and China Gas Company Limited (Towngas), reflects today’s modern quality lifestyle and its pursuit of enjoyment. Following the success of the company’s Flame restaurant and kitchenware business, Towngas Avenue today announced the launch of a new retail concept – Mia Cucina. A bespoke kitchen cabinet design service located at the new Towngas Avenue at China Hong Kong City in Tsim Sha Tsui, Mia Cucina provides discerning customers demanding modern European-style kitchens with a one-stop planning, design and installation service.

The name Mia Cucina, which in Italian means “My Kitchen”, was selected to represent the service’s focus on creating unique, one-of-a-kind kitchens for different customers. The brand’s philosophy, “The Kitchen with You in Mind”, echoes the same sentiment. Mia Cucina’s kitchen cabinet designs are tailored and customised according to the cooking habits and preferences of each individual customer. Inspired by renowned cooking experts and kitchen designers, Mia Cucina’s kitchen solutions feature contemporary, sleek and sophisticated European design and are constructed using first-class, imported European materials. The professional Towngas team of engineers and kitchen design consultants offer an end-to-end service from planning and design to installation and after-sales maintenance, in line with Towngas’ ‘customer-oriented’ service culture.

Mr Daniel Fung, Towngas Market Development Manager, said, “Towngas has over 10 years of experience in kitchen cabinetry and has developed a strong expertise in providing high quality kitchen cabinet designs that combine ultra modern functionality and stylish appeal.

“We have built an enviable reputation for designing kitchens at residential projects to boost their prestigious image. Today, we are proud to extend our leadership in the market by expanding our kitchen design business into the retail sector. The newly launched brand Mia Cucina will pioneer a customised kitchen design service and showcase Towngas’ growing capabilities on the one hand, and our commitment to exceeding our customers’ evolving expectations on the other.”

Mia Cucina offers an unrivalled range of premium kitchen cabinet options to suit every taste and requirement. Ergonomically designed, every item in the portfolio of solutions is created to suit and complement the chef. Featuring a refined simplicity and a modern, streamlined aesthetic, the cabinets reflect the latest trends from the European market.

Mia Cucina kitchen cabinets come in four design series based on the base unit door panel material used; namely, Natura, Ottimo, Buona and Sala. Every cabinet carcass is durable, has a high load capacity and is made of quality material suitable for the humid environment in Hong Kong. Cabinet accessories are also carefully selected to increase overall flexibility and functionality. There is also a wealth of intelligent appliances and equipment options for customers to choose from to create a truly multi-functional kitchen.

A unique ‘test drive’ service is also available to provide customers with a first-hand experience of a Mia Cucina kitchen. By enrolling in a free cooking class, customers can try preparing their dishes in a real kitchen setting featuring Mia Cucina cabinetry. This practical service enables them to tailor their designs even further by making minor amendments. Moreover, after the kitchen cabinet is installed, customers will be provided with a suggested storage plan for reference.

In response to the growing environmental awareness in Hong Kong, and to advance Towngas’ green mission, Mia Cucina has incorporated eco-friendly elements into its designs. For example, carcasses are made locally to reduce carbon dioxide emissions. Each set of kitchen cabinet brings about a positive environmental protection effect equivalent to planting four trees. Towngas also adopts ‘Carbon Neutral Concept’ and is committed to planting trees to offset the unavoidable carbon emissions created during cabinet manufacture and transportation.

The Mia Cucina kitchen cabinet showroom is located in Towngas Avenue at China Hong Kong City, Tsim Sha Tsui and at the customer centre on the ground floor of the Towngas headquarters at North Point. For more information, please visit www.towngaskitchen.com.